论文标题
业务分析和决策支持系统对中小企业电子商务的影响
Impact of Business Analytics and Decision Support Systems on e-commerce in SMEs
论文作者
论文摘要
随着营销渠道的进步，电子商务的使用已大大增加，因此本研究的基本目标是分析业务分析和决策支持系统对中小型企业电子商务的影响。中小企业正在成为经济体的优先事项，因为实施某些政策和法规，这些企业可以鼓励国际上的发展发展。这项研究的目的是分析企业分析和决策支持系统对中小型企业电子商务的影响，这些企业研究了电子商务业务中业务分析与决策支持系统之间的关系。为了评估两者对电子商务的影响，采用了描述性分析方法，审查了采用不同计划和策略来预测电子商务与业务分析之间关系的不同学者的研究。该研究通过研究中小企业对业务分析的影响，并对其与决策支持系统的关系有了全面的了解，从而为文献做出了贡献。在分析了中小企业对业务分析和决策支持系统的影响之后，该研究还强调了一些局限性，并提供了未来的建议，这些建议有助于克服这些限制。
With the advancement in the marketing channel, the use of e-commerce has increased tremendously therefore the basic objective of this study is to analyze the impact of business analytics and decision support systems on e-commerce in small and medium enterprises. Small and medium enterprises are becoming a priority for economies as by implementing some policies and regulations these businesses could encourage gain development on an international level. The objective of this study is to analyze the impact of business analytics and decision support systems on e-commerce in small and medium enterprises that investigate the relationship between business analytics and decision support systems in e-commerce businesses. To evaluate the impact of both on e-commerce the, descriptive analysis approach is adopted that reviews the research of different scholars who adopted different plans and strategies to predict the relationship between e-commerce and business analytics. The study contributes to the literature by examining the impact of business analytics in SMEs and provides a comprehensive understanding of its relationship with the decision support system. After analyzing the impact of business analytics and decision support system in SMEs, the research also highlights some limitations and provide future recommendations that are helpful to overcome these limitations.
