论文标题

电动汽车采用的社交网络分析:一种基于数据的方法

Social network analysis of electric vehicles adoption: a data-based approach

论文作者

Breschi, V., Tanelli, M., Ravazzi, C., Strada, S., Dabbene, F.

论文摘要

流动性正在经历戏剧性的转变。特别是在城市地区的背景下,在新的出行需求和环境问题的推动下,正在进行一些重大变化。仍然努力肯定自己的最成熟的是采用电动汽车(EV)的过程,因此从基于燃料的推进技术转变为基于燃料的推进技术。事实证明,许多社会和经济障碍在此过程中起着至关重要的作用,范围从教育水平,环境意识,年龄和人口普查。这项工作旨在通过基于数据的镜头来促进对这种采用过程的研究,并使用实际的移动性模式来设置社交网络分析,以模拟邻近的人之间共识的传播,这些人可以将转换为电动汽车。特别是,我们使用从真实旅行的分析中得出的接近度度量来构建网络拓扑,并根据其真实的移动性模式推断出单个代理对EV技术的初始处理。基于该网络,模拟了一个级联采用模型来研究采用过程的动态,并设计了激励方案,以展示不同策略如何随着时间的推移在网络上的意见扩散做出贡献。

Mobility is undergoing dramatic transformations. Especially in the context of urban areas, several significant changes are underway, driven by both new mobility needs and environmental concerns. The most mature one, which still is struggling to affirm itself is the process of the adoption of Electric Vehicles (EVs), thus switching from fuel-based to battery-powered propulsion technologies. Many social and economic barriers have proved to play a crucial role in this process, ranging from level of education, environmental awareness, age and census. This work aims at contributing to the study of this adoption process through a data-based lens, using real mobility patterns to setup a social-network analysis to model the spread of consensus among neighbouring people that can enable the switch to EVs. In particular, we build the network topology using proximity measures that emerge from the analysis of real trips, and the initial disposition of the single agents towards the EV technology is inferred from their real mobility patterns. Based on this network, a cascade adoption model is simulated to investigate the dynamics of the adoption process, and an incentive scheme is designed to show how different policies can contribute to the opinion diffusion over time on the network.

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